Good Journey Donuts Photography Art Direction
Credits
Studio: Caliber Creative
Photography Art Director: Claudia Bastos
Packaging Designer: Syd Stroop
Brand Designer: Syd Stroop
Photographer: M. Yahvah Photography
Project
When Good Journey approached us for a new digital presence, we identified a critical need for custom brand photography to authentically tell their story. Partnering with photographer M. Yahvah, I led the art direction for the shoot, translating the brand’s vision into a series of comprehensive moodboards and detailed shot specifications. I defined the color palettes, compositions, and narrative focus for every image, ensuring the resulting library integrated seamlessly into the website’s UI and established a distinct, cohesive brand atmosphere.
Good Journey Corporate Branding + Brand Document Design
Credits
Studio: Caliber Creative
Brand Designer: Syd Stroop
Corporate Brand Designer: Claudia Bastos
Brand document Designer: Claudia Bastos
Photographer: M. Yahvah PhotographyProject
When Good Journey sought to transition from a single-product donut shop into a corporate parent brand, I was tasked with defining the new visual direction. The challenge was to create a sophisticated "umbrella" identity that maintained the equity of the original brand while allowing for future expansion. I developed an evolved color palette and visual language that felt familiar yet distinct, culminating in a comprehensive, multi-page Brand Standards Manual to unify the identity and ensure consistency across all future ventures.
Good Journey Website Design
Credits
Studio: Caliber Creative
Lead web designer: Claudia Bastos
Designers: Mir Ortiz, Javier RuizProject
Following the brand evolution and custom photography, the final phase was the design of a bespoke, mobile-responsive website. I developed a multi-page e-commerce experience that bridges the gap between the Good Journey parent company and its retail donut arm. The design focuses on a seamless shopping journey while maintaining the newly established brand standards, ensuring that the high-energy donut brand and the sophisticated corporate umbrella feel like part of a singular, unified digital home.
