Caliber Creative Website

Credits

Studio: Caliber Creative
Lead Designer: Claudia Bastos
Designers: Hana Snell, Syd Stroop, Mir Ortiz
Developer: Fabian Anderwald

Project

After a year of redefining our agency identity, I led the design of Caliber’s new digital home to reflect our evolved brand tone. As Lead Designer, I directed the visual language, motion design, and navigation architecture. By partnering closely with our developer, I translated static brand concepts into a scalable, high-functioning design system tailored to the unique needs of our digital presence.
A core highlight of the new system was the development of dynamic project attributes. I designed a framework where each project is assigned specific characteristics, such as a signature HEX code, tagline, and photography, which the system then translates into a variety of modular widgets.
A primary goal was to empower our design team with the flexibility to tell each project’s unique story without sacrificing brand cohesion. The solution was engineering a modular system of customizable formats and widgets that simplified the workflow, providing just enough creative 'play' to make every case study feel bespoke while keeping the  architecture consistent.

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